Wednesday, 20 October 2010

Deciding on the target audience

After doing the questionnaire and looking at the results, this then lead me to be able to decide on a certain target audience. I will try to make the film as diverse as possible to it can appeal to the widest target audience. My target age range will range from 16 - 30. This is because i feel that they will best be able to understand the narrative. I will target both male and female, as this is done in most social realist films, and i feel that the narrative will appeal to both genders. I felt that the themes that are going to be addressed in the opening will not be suitable for anyone under the age of 12. In relation to social status, i belive that it will appeal to all and also the same with social class.   

So overall i feel that the overall rating for the film should be a 15. This means that no one younger than 15 may see a ‘15’ film in a cinema. Also no one younger than 15 may rent or buy a ‘15’ rated video. I feel this is a suitable certificate because some of the themes like sexual abuse, and a mental disabilty, may be unsuitable for children under that age. Also this would give the film less limitations in the rest of the film.

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