How did you attract/address your target audience?

In order to find out who was my target audience I conducted a survey during the beginning stages of my research. From looking at the results I concluded that my main audience was women between 16 – 35. Although when the product was finally created I found that my piece also attracted an older audience, including some men. I found that when watching the piece men in the age range of 16 – 25 also found the opening enjoyable, with them commenting that they would most likely watch the film because they said that the sense of realism made the narrative much more believable able. One of the main selling points of the piece is that it is in the social realist genre which at the moment is becoming a large genre. To try and get our main target audience to watch the film we needed to incorporate conventions of the genre that the audience would be able to recognize so that the film would most likely attract a bigger audience. First of all one of the biggest conventions we used was to have a realistic but gripping plot for the opening, which would not only appeal to the audience but also to entice them to watch the rest of the film. I feel one way in which I attracted my audience was from the actress used to play the protagonist. This is because she is not famous, so she will not have played any other parts which could distract the audience. Also because she is a normal looking girl which is something the audience feel that they can relate to. Another way in which we attracted an audience was to set an enigma. We did this from not revealing the whole storyline, and left many questions unanswered. Finally we found a very good way to attract an audience was to shock them. We done this from setting the scene as calm, and portraying the protagonist as innocent, and then shocked them that she had been sexually abused by her father.